Now that NYTIMES.com has opened the doors to it's archives, I'm rummaging through it for shiggles.

I came across "The 150-Second Sell, Take 34" -- a great article about the science and art behind movie trailers. There are some good quotes about the needs to NOT connect all the dots for the audience.

But as films evolved, their marketing changed. Explicit hype pulled a Garbo and gave way to subtler hype. The man responsible for this shift was Stephen O. Frankfurt, the Young & Rubicam ad executive who brought America the Lay's potato chips slogan ''Betcha can't eat just one.'' In 1968, Paramount hired Frankfurt to come up with a trailer for ''Rosemary's Baby.'' Violating Hollywood's marketing rules, Frankfurt ignored the plot in favor of something starkly evocative -- an image of a baby carriage in silhouette, the grating sound of an infant crying and a cryptic tag line: ''Pray for Rosemary's baby.'' The movie was a huge hit, and the campaign became an industry benchmark.

Frankfurt, who is now 70, holds fast against unveiling a film's full storyline. ''Trailers today give it all away,'' he says. ''If the thing tells you too much, it eliminates your involvement, which is the first step to persuasion.''

Ok, I seriously have to work on this POS blog. Does this count as a posting?

I'm changing this shit around. I was keeping this blog to use as my storehouse for my awesome, wicked predictions on trends. Unfortunately, after the rebirth of BBQ as the hip thing to do and my now 10-year jump on the bocce craze, I've been dry.

So, I'm going to neglect this blog and post random comments that no one will ever read. What do you think of that? I can't hear you.

Travis Bagent

This cocky SOB is the best thing to happen to arm wrestling since that Stallone movie "Over the Top." Actually, he's even better. He looks like Bubba Sparxxx but talks shit like Ali.

Someone is going to give this dude a reality show.

HotBabe67

She's everywhere -- and that's a good thing. I assume American Singles is only running her since she pulls the best numbers. She clearly has a come hither look and hither do want to come. I would not be surprised if she starts to appear on random shows, possibly as HotBabe67.

Bahn Mi

This Vietnamese sandwich caught my idea during a PBS documentary about sandwichs.
I think it is the magic bridge between American's love for sammies and our growing exploration of "new" Asian cuisines. Will McD's be serving a Bahn Mi and bubble tea combo soon? If they did, I'd probably eat there more than once a year.

India

Sounds trite, but India is the next Japan. Sure having nuclear weapons helps, but it also has some hot cultural stuff. The US is taking a liking to every thing Indian: Bollywood movies are a growing guilty pleasure (watch them get bigger), Bend it like Beckham and The Guru won't win awards but they are part of a trend, and Aishwarya Rai and Pajambi MC are both going to continue to blow up. And evenget ready for a rise in the ever-popular apartment hallway stinkin' curry! The Indian restaurants I pass seem to be packed and packed late at night.